Foam Zone
To sell Old Spice’s new foaming body wash we made a live gameshow controleld by the internet that was based in an ancient temple covered in foam. And Von Miller’s giant head watched over it all. Yes?
It streamed live on Twitch for two days where viewers controlled the world via traps, powerups and lots of foam that would help or hurt contestants. The event culimnated on a third day that aired during an NFL game where we showcased the final showdown between the top two contestants.
Role: CD
Partner: Ashley Davis Marshall
Team: Ted Malenfant / Ryan Niland
Producer: Evelyn Loomis
Prod Co: Media Monks
Agency: Wieden + Kennedy, Portland
