Ride the ‘Dente
What is Ride the ‘Dente?
It’s a lifestye choice. And also an original song, music video, acutal meachnical-bull/shaker ride at Talladega Superspeedway and a full 360 campaign. Yee haw?
We also designed the NASCAR car wrap and the racing fire suit which looked like a western shirt tucked into freshly starched jeans.
Role: Creative / Songwriter
Partner: Jon Marshall
Director: Alex Alvga
Producer: Chris Capretto
Music: Singing Serpant
Design: Robert Lin, Tom Sullivan, David Chathas
Agency: It’s Advertising Time