Fast Food Financing
Fast food is too dang expensive.
Chili’s isn’t.
To help with the rising cost of fast food, we opened a fully-immersive payday loan store, called Fast Food Financing, right next door to McDonald’s in NYC.
To troll them even harder, people could apply for financing and we gave them a gift card they could use next door. Actors worked in the store for 3-days straight as thousands of New Yorkers and press memebers came by to experience. And to give them a taste of the good life, we had a secret Chili’s they could access through the bank vault in the back. On the final day, people waited for over three hours to get in.
Role: Art Director/Design/CD
Partner: Jon Marshall
Producer: Amy Marsh
Design: Tak Boyoran, Tom Sullivan, Brett Stiles, Robert Lin
Production Co: m ss ng p eces
Director(s): Davy Force (spot), Mike Woods (stunt)
Agency: It’s Advertising Time/Design Time