Need Burger,
Get Burger
Carl’s Jr wanted to give away free burgers the day after the Super Bowl. Uh oh.
To prepare for the onslaught we created a series of Carl’s Jr Team Member Training Videos to prepare for the hordes. Then we accidentally leaked them out into the world via email leaks, social and followed it up with a followup from the actual CMO.
Role: Creative/CD
CCO: Craig Allen
Creatives: Weston Bliobenes / Casey Phillips / Russ Rizzo / Ethan Sims / Joey Ianno / Chris Stephens
Producer: Amy Kommatas
Director(s): Tom Kuntz (Jet, Car), Fatal Farm (leaked training videos)
Agency: Callen