Brawl Stars
Starr Park
Brawl Stars started as a mobile game without any major backstory, so we wrote an insanely complex one, unfurling it acorss the internet over the course of six months.
They loved it.
The story of doomed 1960s amusement park Starr Park involved a 7-minute found-footage lore-piece, a secret radio station that streamed 24/7 for six months, influencers bombarded with tons of orignal toys and artifacts, a deep-faked game reviewer, an orignal video game within the game within a game, a geocities style fan site that housed hudreds of vintage pieces of ephemera and probably more I’m forgetting.
Role: CD
Partner: Jason Kreher
Creative Crew: Ted Malenfant/Robbie Rane , Joe Albert/Jason Turner, Nicole Blauw/Ragen Fykes
Design: Mike Weihs, design director
Director: Steve Rogers
Agency: Wieden + Kennedy, Portland
THE FULL INVESTOR VIDEO AIRED DURING ONE OF THEIR MONTHLY BRAWL TALKS: