Battle of The Old Spice Guys
What if we pitted the two most famous Old Spice Guys, Terry Crews and Isaiah Mustafa, sgainst each other to see who could sell Old Spice better? We kicked off the campaign with Terry Crews interrupting one of Isaiah’s famous complicated commercials, and it all went downhill from there.
Role: Art Director
Partner: Jarrod Higgins
CD: Craig Allen, Jason Bagley
Producer: Lindsey Reed, Nicole Kaptur
Director: Tom Kuntz
VFX: The Mill, Tim Davies
Agency: Wieden + Kennedy, Portland
And then they made up...so sweet...